We are a totally independent Life Assurance Website and are not tied to any specific insurer like some other brokers may be. Our panel of respected life insurance brokers will work hard to find you the best life assurance deals available for you as we search 100's of other insurers, in fact the whole of the UK market, to ensure that we get the best deal for you...

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Recently, the cost of Life Assurance has been decreasing. There are several reasons for this, but mainly it is due to two factors.

1. Competitive Markets

The UK insurance market generated a gross premium income of $420.8 billion in 2008, representing a compound annual growth rate (CAGR) of 8.7% for the period spanning 2004-2008. This basically means Life Insurance is big business which is now recognised by more and more companies resulting in a more competitive market and ultimately cheaper rates for you. Certainly if you don't have an insurance policy, rates have never been cheaper or if you have held a policy for more than 2 years, we may be able to get you a cheaper deal now by switching - either way, get some quotes from us now...

2. Life Expectancy

If you were born in 1950, your life expectancy at birth was only 68 years, however compare this with someone born in 2004 - His or her life expectancy is now 78 years. If you were born in 1950 and live to age 65, your life expectancy would increase to 79 and if you are a female born in 1950, your life expectancy at age 65 would be 80. Because people are living longer, then most policies will mature and will not have any claims against them which means reduced premiums for you.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

We require you to provide us with the information requested in order to understand your needs and provide you with a better service.

To you, from all of us at Life Assurance - Thank you for your support of our life assurance business

Iain Wright
Executive